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Now in its 3rd edition, Consumer Health & Wellness 2010 assesses healthcare planning and decision making from a consumer/patient perspective, including how consumers view their personal health and the measures they take to maintain good health. Consumers' attitudes toward their health and how they research healthcare, select hospitals for treatment, and choose providers is presented. Also included is insight into consumers' health-related behaviors and the influence of marketing on the choices they make. Demographic and state-by-state analyses as well as findings from recent market research studies are also presented.
Hospital, health insurer, and pharmaceutical executives can use Consumer Health & Wellness 2010 to better understand consumers' health needs and decision making related to their care. Using the behavioral analyses in Consumer Health & Wellness 2010, strategic planners can optimize marketing, better addressing patient expectations and ultimately improving patient satisfaction.
Over 140 website links - directly embedded into the electronic edition - will direct you to additional market research information and other resources.