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RKMA Publications
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Consumer Behavior 2017-2018   
additional hardcopies $100 each
September 2016; 558 pages; ISBN# 9781577832430; $385.   

12th edition.  Consumer spending accounts for 70% of the U.S. gross domestic product, or $11.6 trillion. Consumer Behavior 2017-2018 assesses how this spending... learn more

        
 
Consumer Use Of The Internet & Mobile Web 2016-2017   
additional hardcopies $100 each
September 2015; 399 pages; ISBN# 9781577832232; $385.   

Third Edition. Providing insight into the 207 million U.S. adult Internet users, this handbook assesses online activities and content, e-commerce spending, mobile access to the... learn more

        
 
Consumer Marketing 2016-2017   
additional hardcopies $485 each
September 2015; 412 pages; ISBN# 9781577832256; $385.   

Fourth Edition. Consumer Marketing 2016-2017 assesses leading approaches for marketing to consumers from media advertising to social media marketing, from direct mail to... learn more

        
 
Business-to-Business Marketing 2016-2017   
additional hardcopies $100 each
September 2015; 335 pages; ISBN# 9781577832249; $385.   

Second Edition. Business-to-Business Marketing 2016-2017 presents statistics on B2B spending, comparisons of the effectiveness of marketing tactics, surveys of marketers... learn more

        
 
Entertainment, Media & Advertising Market Research Handbook 2017-2018   
additional hardcopies $100 each
September 2016; 368 pages; ISBN# 9781577832447; $385.   

15th Edition.  Media and advertising market data are scattered through a myriad of sources.  This handbook compiles top-line data into a single easy-to-use reference. Segments... learn more

        
 
Healthcare Business Market Research Handbook 2017-2018   
additional hardcopies $100 each
September 2016; 552 pages; ISBN# 9781577832454; $485.   

19th Edition. Expanded to 552 pages and 145 chapters. The handbook presents a comprehensive analysis of the $3.2 trillion U.S. healthcare marketplace with the most recent... learn more

        
 
International Consumer Markets 2016-2017   
additional hardcopies $100 each
January 2016; 535 pages; ISBN# 9781577832263; $485.   

Second Edition. Total annual global consumer spending tops $46.4 trillion. This market is assessed by region, country, and sector in International Consumer Markets... learn more

        
 
Leisure Business Market Research Handbook 2017-2018   
additional hardcopies $100 each
September 2016; 381 pages; ISBN# 9781577832461; $385.   

6th Edition.  The annual U.S. leisure market is assessed at $2.5 trillion.  Fueled predominantly by Baby Boomer spending, significant growth in the leisure marketplace is... learn more

        
 
Restaurant, Food & Beverage Market Research Handbook 2016-2017   
additional hardcopies $100 each
January 2016; 565 pages; ISBN# 9781577832287; $385.   

16th Edition.  With a thorough and in-depth analysis of the $709 billion restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts,... learn more

        
 
Retail Business Market Research Handbook 2017-2018   
additional hardcopies $100 each
September 2016; 331 pages; ISBN# 9781577832478; $385.   

17th Edition, Retail Business Market Research Handbook 2017-2018 provides the most comprehensive retail market data and analyses available in any reference.

... learn more
        
 
Sports Marketing 2016-2017   
additional hardcopies $100 each
January 2016; 521 pages; ISBN# 9781577832270; $385.   

First published in 1997, this is RKMA's 17th assessment of the U.S. sports business and our most comprehensive assessment of the sports business ever. Sports Marketing... learn more

        
 
Travel & Tourism Market Research Handbook 2017-2018   
additional hardcopies $100 each
September 2016; 649 pages; ISBN# 9781577832485; $385.   

15th edition...expanded to 118 chapters and 649 pages. This handbook provides the most comprehensive compilation of traveler spending and tourist visitor statistics available in... learn more

        
 
 
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