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Consumer Behavior: Pandemic & Post-Pandemic
May 2020; 150 pages; ISBN# 9781577833024; $285
Special Edition. RKMA has published Consumer Behavior biennially since 2001. This special edition assesses changes in consumer behavior and spending brought about by the COVID-19 pandemic, stay-at-home mandates, and economic fallout. The handbook sources consumer surveys and spending statistics from over 20 analysts and research groups.

 

The surveys provide insight into anticipated post-pandemic changes in consumer behavior and shifts in consumer spending.

 

PART I: CONSUMER BEHAVIOR

 

1. Impact On Consumers’ Lives

 

2. At-Home Activities

 

3. Personal Finances

 

4. Spending During the Pandemic Shutdown

 

5. Preparedness

 

6. Virtual Activities

 

7. Unemployment

 

8. Post-Pandemic Lifestyle Changes

 

PART II: ACTIVITIES

 

9. Eating & Drinking Behaviors

 

10. Leisure & Social Activities

 

11. Travel & Vacationing

 

PART III: MEDIA

 

12. Use Of Media During The Pandemic

 

13. News Coverage

 

14. Use Of The Internet

 

15. Video Chatting

 

16. Video Streaming & Subscriptions

 

PART IV: CONSUMER MARKET SECTORS

 

17. E-Commerce

 

18. Healthcare

 

19. Restaurants

 

20. Retail

 

21. Sports

 

22. Travel & Tourism


 
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