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Retail Business Market Research Handbook 2017-2018
additional hardcopies $100 each
September 2016; 331 pages; ISBN# 9781577832478; $385

17th Edition, Retail Business Market Research Handbook 2017-2018 provides the most comprehensive retail market data and analyses available in any reference.

 

Retail Business Market Research Handbook 2017-2018 presents the following:

    

   -   Year-end and historical market data by sector

 

   -   Trends and current business activities

 

   -   Discussion of emerging e-commerce, mobile commerce, and

        social commerce markets

 

   -   Review of the financial performance of market leaders

 

   -   Retail brand valuations

 

   -   Assessment of retail shopper satisfaction

 

   -   Profile of malls and shopping centers

 

   -   Assessment of consumer packaged goods, health/beauty/cosmetics,

        home furnishings, licensed merchandise, and luxury brands

 

   -   Holiday, back-to-school, and back-to-college spending data

 

   -   In-depth analysis of supermarket and drugstore segments

 

   -   Analysis of the bridal and wedding market

 

Over 800 website links - directly embedded into the electronic edition - provide access to additional market research and other useful resources.

 

This is a biennial handbook; the 18th edition will be published September 2018.



 
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