565 pages; ISBN# 9781577832287; $385
16th Edition. With a thorough and in-depth analysis of the $709 billion restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts, trends assessments for all segments, and more. The trends assessments include discussions of consumer behavioral trends, menu trends, daypart analysis (including snacks and late-night), and more.
Comprehensive demographic data for all dayparts at full-service and quick-service restaurants, as well as an analysis of restaurant spending in each state and dining statistics for metropolitan areas are provided.
The handbook assesses consumer spending when dining out, discusses restaurant strategies for sales growth, and identifies market opportunities brought on by changing consumer behaviors.
Restaurant, Food & Beverage Market Research Handbook 2016-2017 includes content from The Beverage Market Research Handbook, previously published as a separate reference handbook by RKMA.
Over 900 website links are included in the handbook to guide you to additional resources.
This handbook is biennial; the next edition will be published in 2018.