399 pages; ISBN# 9781577832232; $385
Third Edition. Providing insight into the 207 million U.S. adult Internet users, this handbook assesses online activities and content, e-commerce spending, mobile access to the web, digital advertising, and more.
Internet and mobile-media market data are scattered throughout a myriad of sources. This handbook compiles top-line consumer Internet use and expenditure data into a single easy-to-use reference, with information sourced from top research organizations. Market data is presented along with analyses of trends and projections on how Internet use will evolve. The handbook also assesses mobile Internet access and apps.
Select topics include accuracy of online information, blogs, consumer reviews, digital music, digital video, gaming, photo sharing, privacy concerns, security concerns, social media user demographics, and the Internet of Things.
Among the statistics presented are monthly traffic visits for over 3,500 consumer websites.
Along with top-line data, the handbook provides over 2,000 links to additional resources for more in-depth assessments.
This biennial handbook serves as both a strategic planning guide for business executives in all sectors, from portals and content developers to marketers and researchers, as well as a comprehensive reference for academic libraries.