RKMA Market Research Reports

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Consumer Behavior 2010		additional hardcopies $100 each
November 2009; 190 pages; ISBN# 1-57783-148-9; $385.
The post-recession consumer is a focus in the 2010 edition of this annual market research publication. Consumer Behavior 2010 assesses shifts in consumer spending,... learn more

The 2010 Leisure Market Research Handbook		additional hardcopies $100 each
January 2010; 390 pages; ISBN# 1-57783-145-4; $385.
The annual U.S. leisure market is assessed at $2.4 trillion. Fueled predominantly by Baby Boomer spending, significant growth in the leisure marketplace is expected for the... learn more

The 2009 Entertainment, Media & Advertising Market Research Handbook		additional hardcopies $100 each
October 2008; 190 pages; ISBN# 1-57783-124-1; $385.
Now in its 10th edition, the handbook combines current market statistics with trend analysis and marketing strategies, providing a comprehensive and reliable guide for strategic... learn more

Sports Marketing 2009		additional hardcopies $100 each
February 2009; 236 pages; ISBN# 1-57783-137-3; $385.
First published in 1997, this is our 12th annual assessment of the sports business in the U.S. This market research report is a current and comprehensive assessment of... learn more

Consumer Marketing 2009		additional hardcopies $100 each
September 2008; 260 pages; ISBN# 1-57783-133-0; $385.
Over $1 trillion is spent annually on consumer marketing. Of this amount, approximately 25% is for media advertising, which for over a decade RKMA has assessed in its annual... learn more

The 2009 Retail Business Market Research Handbook		additional hardcopies $100 each
May 2009; 221 pages; ISBN# 1-57783-143-8; $385.
Now in its 11th edition, the handbook provides the most comprehensive retail market data and analyses available in any reference source. It includes year-end market data,... learn more

The 2009 Restaurant, Food & Beverage Market Research Handbook		additional hardcopies $100 each
March 2009; 323 pages; ISBN# 1-57783-138-1; $385.
With a thorough and in-depth analysis of the $565 billion restaurant and foodservice industry, this handbook provides consumer spending data, market forecasts, trends... learn more

Hotels & Resorts 2009		additional hardcopies $100 each
March 2009; 226 pages; ISBN# 1-57783-141-1; $385.
First published in 1998, this annual market research handbook provides the most comprehensive hotel industry market data available from any reference. Combining current... learn more

Consumer Use Of The Internet & Mobile Web 2009		additional hardcopies $100 each
January 2009; 220 pages; ISBN# 1-57783-135-7; $385.
Internet and mobile applications represent one of the biggest areas of opportunity for businesses of all types. Despite the economic downturn, the $385 billion Internet and... learn more

Casinos 2009		additional hardcopies $100 each
March 2009; 237 pages; ISBN# 1-57783-140-3; $385.
How severely is the economic downturn impacting the casino market? Casinos 2009 provides answers, with a state-by-state review of casino gaming spending and an analysis... learn more

The 2009 Travel & Tourism Market Research Handbook		additional hardcopies $100 each
December 2008; 338 pages; ISBN# 1-57783-136-5; $385.
Tenth edition. Previous editions were used by virtually all major CVBs, most state travel offices, and dozens of corporations in all sectors of the travel and tourism industry,... learn more

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